Project Type
Original Branding: development of original logo design, color palettes, typography, copywriting & brand story.
Product Design & Development: digital design and product development of adjustable crossbody bag, travel passport cases & graphic journals.
Brand Management: styling, directing, sourcing models and locations for photo-shoots, and execution of overall creative concepts.
Content Creation: infographics, marketing materials & social media assets.
Social Media Management: curation, copywriting, aesthetic design, and growth of female-driven social media presence.
Consciously Designed Bags
for People & The Planet.
We set out to create products that would not only weave beauty, functionality & sustainability into one - but equally - that would embody the same strength, grace and resilience as the powerful women in the world they admire most. Quality over quantity, and slow fashion is at the heart of the Travel In Chic brand, and the mission is teach girls everywhere to value their own worth the same way.
SOCIAL MEDIA PLAN + AESTHETIC
